YouTube Removes Trending Page in 2025 – What's the New Feature & Why It Matters

YouTube Removes Trending Page – What Replaces It in 2025?

YouTube Removes Trending Page – What Replaces It in 2025?

Date Published: July 22, 2025 | Author: Flash Global News

In a major shift, YouTube has officially retired its Trending page globally as of July 2025. Once a go-to section for discovering what’s hot around the world, the Trending tab is now gone—replaced by more personalized and AI-powered content discovery features.

This change affects billions of users and content creators worldwide. What does this mean for the future of YouTube, digital creators, and viral content? Here's a complete breakdown.

🔎 What Was the YouTube Trending Page?

The Trending page was a dedicated tab within YouTube that highlighted the most popular videos on the platform in real time. It varied by country and included:

  • Top 50 viral videos in a region
  • Music videos climbing the charts
  • Breaking news and political coverage
  • Entertainment, sports, and culture moments

YouTube designed the section to provide a fair look at what was gaining traction across its platform. However, the algorithm was not personalized—it showed the same videos to all users in a country.

⚠️ Why Was the Trending Page Removed?

According to YouTube’s official blog and engineers, the Trending tab was phased out because of its low engagement and a shift in user behavior.

Main Reasons for Removal:

  • 1. Low Usage: Only a small percentage of users visited the Trending page daily.
  • 2. AI Home Feed: YouTube’s home and Shorts feeds are now highly personalized and more popular.
  • 3. Public Criticism: Trending was often criticized for being biased or repetitive (e.g., showing only celebrity content).
  • 4. Algorithm Focus: YouTube is investing more in recommendation engines that adapt to viewer preferences.

🤖 What Will Replace the Trending Page?

YouTube is not completely removing the idea of "trending" content—it’s just presenting it in a new, smarter format.

New Features Replacing Trending:

  • 1. Explore Tab Expansion: The Explore tab now shows genre-specific trending content (e.g., music, gaming, fashion).
  • 2. AI-Driven Home Feed: The homepage is now more adaptive to your behavior, subscriptions, watch history, and even time of day.
  • 3. Top Charts by Category: Users can now view Top 10 lists in categories like Music, Shorts, News, and Movies.

This shift mirrors changes made by TikTok, Spotify, and Instagram—where AI decides what you’ll likely enjoy rather than what’s objectively “trending.”

📱 Impact on Viewers

For regular YouTube users, the removal of the Trending tab may not even be noticeable. In fact, you’ve probably already been influenced by the new algorithms.

Pros:

  • More personalized suggestions
  • Fewer repeated mainstream videos
  • Faster discovery of niche creators

Cons:

  • Harder to know what's going viral nationwide
  • Less visibility for neutral, global trends
  • Potential filter bubble effect (only seeing what you like)

📹 Impact on Creators

For content creators, this is a massive shift. Previously, landing on the Trending page could generate millions of views overnight. Now, virality will depend even more on:

  • Click-through rates (CTR)
  • Average view duration
  • User engagement (likes/comments/shares)
  • Relevance to the user's history

YouTube Shorts will also play a larger role, as the Shorts tab remains a key discovery tool.

🌍 International Reactions

The removal of the Trending page has sparked mixed reactions globally.

Pakistan & India:

Many creators complained that Trending was the only way regional talent got exposed without ads. Smaller YouTubers fear they’ll now be lost in the algorithm.

USA & UK:

Influencers welcomed the shift, saying that the Trending tab was dominated by corporate media and not helpful for independent creators.

🧠 Expert Opinions

"This is YouTube going full AI. Expect more personalization, less neutrality, and a lot more data-driven decisions." – TechCrunch

"YouTube’s Trending tab was iconic, but it had become irrelevant in an age of algorithm-first feeds." – The Verge

📊 Data: Was the Trending Tab Effective?

According to YouTube's internal data (shared via press release):

  • Only 4% of active users clicked the Trending tab weekly.
  • Over 80% of watch time came from homepage & recommended feeds.
  • Shorts growth outpaced Trending views by 300% in 2025.

💡 How to Stay Updated with Viral Content Now?

Since Trending is gone, here are 3 ways to track viral videos:

  1. Use the Explore Tab to view curated genre trends.
  2. Check Google Trends for top YouTube searches.
  3. Follow social media pages that track trending content.

📎 Related News You Might Like

❓ Frequently Asked Questions (FAQ)

Q1. Is the YouTube Trending page gone forever?

Yes, YouTube has confirmed the global removal of the Trending tab as a permanent change.

Q2. What replaces the Trending tab now?

The Explore tab, AI-driven home feed, Shorts section, and Top Charts for each genre will guide discovery now.

Q3. Will this affect creators’ chances to go viral?

Yes, virality is now more dependent on performance metrics and personalization rather than manual editorial curation.

📌 Conclusion

The removal of the Trending tab marks a major step in YouTube’s transformation into an AI-first video platform. While it improves personalization, it also raises concerns about content visibility and algorithmic control.

Creators will need to double down on quality, watch time, and engagement if they want to grow. As viewers, expect your feed to get smarter—but possibly more filtered.

Stay tuned to Flash Global News for more insights on tech trends that shape your digital life.

Labels: YouTube Trending 2025, Tech News, AI News, Digital Platforms, Video Trends

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